# Analytics

> Compare performance, publishing reliability, voice evidence, and content patterns.

Canonical: https://www.vuti.io/docs/analytics
Last verified: 2026-08-11
Open in Vuti: https://www.app.vuti.io/analytics

# Analytics

Analytics gives you a practical read on content performance, posting consistency, and
channel health.

[Open Analytics](https://www.app.vuti.io/analytics)

- Track published posts, engagement, platform mix, and publishing streaks.
- Use best-day, best-platform, and content-mix signals to guide future planning.
- Switch between **Performance**, **Publishing**, and **Voice** to separate audience results,
  delivery reliability, and writing-profile evidence.
- LinkedIn analytics availability can depend on the connected account type and API
  permissions.
- Analytics is meant to improve future calendars, not just report on old posts.
- Ask [Vuti](https://www.vuti.io/docs/vuti) to turn the current workspace data into a branded, editable
  performance PowerPoint for a completed week, month, rolling window, or custom date range.
- Use the **Performance presentation** Automation when the same report should be generated
  weekly or monthly and saved to Assets automatically.

## What to look for

- **Publishing consistency:** whether posts are actually going out on the cadence you want.
- **Platform mix:** where your content is being published most often.
- **Top posts:** which topics, formats, or calls to action perform better.
- **Best posting days:** useful input for the next calendar plan.
- **Channel health:** whether a platform needs reconnecting or is missing permissions.
- **Voice confidence:** how much writing evidence supports the current voice profile and
  which guidance Vuti is using.

## How to use analytics in planning

Before generating the next calendar, review recent posts and look for patterns. If a certain
topic, platform, or format is working, mention it in the planner notes or ask
[Vuti](https://www.app.vuti.io/vuti) to turn that pattern into more ideas.

## Why data can be incomplete

Social platforms do not expose the same metrics in the same way. Some LinkedIn analytics,
for example, depend on account type and API permissions. When Vuti cannot access a metric
reliably, it is better to show that limitation than to guess.

## When analytics appears

Analytics appears after posts are published and Vuti has synced platform data. If nothing is
showing yet, publish from Vuti first, wait for sync, and check that your channels are still
connected in [Connected Accounts](https://www.app.vuti.io/settings?tab=channels).