# Creative Studio

> Create and edit images and videos, including transparent PNG assets, and compare campaign candidates.

Canonical: https://www.vuti.io/docs/creative-studio
Last verified: 2026-08-23
Open in Vuti: https://www.app.vuti.io/creative-studio

## Pick a starting point

## Create an image or video

Start with a plain-language creative brief: the message, subject, environment, composition,
format, platform, and anything the result must preserve or avoid. Select the appropriate quality
for the decision you are making—draft quality for direction, final quality after the direction is
settled.

Video controls depend on the selected model and source material. Available workflows can include
text-to-video, image animation, first- and last-frame direction, clip editing, extension, multiple
references, camera and motion direction, captions, soundtrack, ambience, foley, dialogue, or
reference audio.

When the transparent-background control is available, Vuti requests a genuine transparent PNG
instead of inventing a plain backdrop. Use it for product cut-outs, overlays, and assets that need
to sit on several campaign layouts. Transparent output requires the configured supported image
provider; Vuti rejects a result that contains no transparent pixels rather than labelling an
opaque image as transparent.

**Review the quote before a video render starts**

  Video jobs reserve the quoted credits, run asynchronously, and return eligible unused or failed reservations. Image pricing depends on the selected quality and format.

## Run a product photoshoot

Use Product Photoshoot when the product must remain recognizable across a coherent set. Choose
an asset or upload a source image, direct two to four scenes, and select studio, lifestyle,
seasonal, advertising, or platform-ready treatment.

Product identity checks flag risky changes for review. They support the decision; they do not
replace checking packaging, labels, proportions, colour, trademarks, or claims against the real
product.

## Compare and approve candidates

Campaign projects keep related candidates and feedback in one workspace record. Use them to:

- compare candidates without overwriting the original;
- annotate a promising direction and request a focused remix;
- mark work approved, rejected, or still active;
- group selected work into a collection; and
- hand the collection into the content workflow when it is ready.

## Quality, safety, and provenance

Vuti records generation settings and source relationships so the work remains reproducible and
auditable. Assets can show automated quality findings, moderation state, commercial-use signals,
reference-pack lineage, consent state, and team feedback where available.

**Quality signals are decision support**

  Automated checks do not guarantee platform acceptance, legal compliance, likeness consent, commercial rights, or campaign performance. Your team owns the final use and publishing decision.

## Continue learning

- [Manage completed media](https://www.vuti.io/docs/assets): Review metadata, captions, provenance, quality, downloads, and edits.
- [Attach media to the Catalog](https://www.vuti.io/docs/catalog): Keep approved product sources and selling facts ready for reuse.
- [Direct media with Vuti](https://www.vuti.io/docs/vuti): Use a conversation to research, create, inspect, and hand off campaign assets.
- [Select media during review](https://www.vuti.io/docs/review): Approve the exact creative that should publish with a post.