# Workspace and brand setup

> Configure positioning, audience, offer, voice, members, and workspace ownership.

Canonical: https://www.vuti.io/docs/workspace
Last verified: 2026-08-11
Open in Vuti: https://www.app.vuti.io/settings?tab=profile

# Workspace and brand setup

Vuti starts with a workspace, then organizes your work around brands. A brand stores the
context the assistant needs to sound useful instead of generic.

[Open workspace settings](https://www.app.vuti.io/settings?tab=profile)

## What to set up first

- **Workspace name and brand type:** choose whether you are running a business brand or a
  creator profile. This affects the way Vuti frames content and connected accounts.
- **What you do:** explain the offer, service, product, or expertise in plain language.
- **Who you serve:** describe the audience, buyers, community, or followers you want to
  reach.
- **Positioning:** add what makes the brand credible, different, or worth following.
- **Visual direction:** describe the look you want for generated images and creative briefs.
- **Banned phrases:** list words, claims, or writing habits Vuti should avoid.

## Team members

Invite collaborators from [workspace members](https://www.app.vuti.io/settings?tab=members)
when review or publishing should not live with one person. Members can help draft,
approve, manage assets, and keep the calendar moving.

Use roles intentionally:

- **Owner/Admin:** workspace settings, connected accounts, members, and content.
- **Editor:** create and edit content, assets, campaigns, and drafts.
- **Viewer:** read-only access for stakeholders who need visibility.

## What to add to the voice profile

Add how you normally explain your business, words you use often, phrases to avoid, audience
details, and examples of writing that feels right. The richer the voice profile, the less
editing you'll do later.

[Open Assistant settings](https://www.app.vuti.io/settings?tab=assistant)

## Good setup checklist

- A new teammate can understand the brand from the workspace profile.
- Vuti knows the audience and offer before it creates a calendar.
- Voice settings include at least one example of writing that sounds like you.
- Connected accounts are added before you try to schedule or publish.